The remaining lineup maintains the festival’s traditional split of electronic-leaning artists on Saturday and rock bands on Sunday. Local acts traditionally open both days of the festival, but this year, only two artists, both playing on Saturday, are local: San Francisco chillwave producer Giraffage and San Jose punk-rapper Antwon. This year will feature legendary Walnut Creek lounge singer “Diamond” Dave Hosley West Oakland weirdo choir Jerk Church and the Oakland-based, ten-piece Prince tribute band The Purple Ones. ![]() The Cove expanded last year to also include the Porch Stage, which hosts local bands. Curated by the local Silent Frisco DJs, the music can only be heard through wireless headphones worn by attendees. On the music side, the popular silent disco, which was added in 2010, will return to an area of the festival called The Cove. There will also be four new box-truck-contained art galleries and other “surprises.” Horne estimated that more than one hundred local artists will contribute to the non-music aspects of the festival. That will return this year, as will Marco Cochrane’s massive “Bliss Dance” sculpture, which is now a permanent fixture on the island. In 2010, visual art, roaming performers, and interactive activities were incorporated into the festival, including Camp D.I.Y., a crafting tent curated by Kelly Malone of the San Francisco store Workshop. People need breaks from standing in front of the stage and listening to music.” ![]() The first year featured two stages and the festival’s now-flagship Ferris wheel, but Horne said everything else has evolved over time: “We challenge ourselves every year: ‘Okay, what haven’t we done before?’ We pride ourselves on not being a cookie-cutter festival. That said, the event has grown somewhat: The festival’s first year drew a crowd of 10,000 last year grew to 14,000, and this year is expected to edge toward 16,000. “I don’t know if there’s another festival where you can hear every band,” Horne added. To compete with the larger festivals, organizers have concentrated on adding new attractions to complement the musical performances, which take place on two stages, though never at the same time. ![]() Or spend 45 minutes in line for the bathroom.” “There are festivals where you pay a lot of money and you can only see a quarter of the bands playing. “We’re not trying to grow it to be a 50,000- or 25,000-person-a-day festival - that would change the entire feel,” Horne said. Now in its seventh year, Treasure Island hasn’t changed that mission. Noise Pop producer Stacy Horne said when planning started for Treasure Island’s inaugural 2007 festival, the concept was to bring Noise Pop’s intimate, indie aesthetic to an outdoor setting. Thom Yorke and his supergroup Atoms for Peace will headline on Saturday. ![]() We call it the ‘anti-music festival’ festival.” “We’ve tried not to go too mainstream it’s a discerning fan. “We’ve been very cautious in how we’ve grown it,” Scott said. The festival’s organizers, Noise Pop and Another Planet Entertainment (which also puts on the larger Outside Lands festival), admitted that while its size is limited by its location, the decision to cap this year’s attendance at 16,000 was also deliberate.Īnother Planet Executive Vice President Allen Scott said the organizers have taken a different approach with Treasure Island. In a time when music festivals are constantly expanding, Treasure Island Music Festival is staying true to its boutique reputation.
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